BUSINESS FEATURES
Our intelligent trolley tablet app offers businesses options to easily manage promotion and advertising campaigns while keeping track of all relevant data analytics.
Promotions
The "My deals"
promotion wheel shows
exclusive bargains in shops and
F&B concessions that are available
to trolley users. The shortest route
to the selected concession is
easily displayed on the
tablet's airport map.
Triggered deals
Concessions
and brands can set up
pop-up promotions that are
displayed when a trolley user enters
a trigger zone, for example near the entrance of a specific shop. This is a great way to catch a shopper's attention near a
salespoint.
When a
trolley tablet has been
inactive for 2 minutes, a "pause screen" with a full-page advertise-ment is displayed, allowing airports, concessions and brands to do some eye-catching branding that
combines detailed visuals and
informative text.
Advertisers will soon
be able to sponsor our trolleys
and run some high-impact
branding or promotion campaigns
over a longer period of time.
More information on the way.
Advertisers can
visually highlight a location
(shop, pop-up salespoint...) on the airport map during a promotional campaign for example, through 3D animations that will catch the attention of trolley users.
Branding
Sponsorship
Animations
ADVERTISING
& PROMOTIONS
Promotion performances
This view shows
the status of a company's
advertising and promotion
campaigns, and displays
performance data (number of impressions, clicks, etc.).
Heatmap
The detailed
heatmap tracks
passengers' position across
the airport, providing insights into the most/ least crowded areas at any time of the day. It can be combined with passengers' boarding pass information (destination...) and shopping behaviour.
Our clients
can access the list of
keyword searches made by passengers on the trolley screens, using the data to improve their advertising campaigns or their product and service offer.
Useful for airports and ITS staff,
this feature is a must-have to effortlessly find "lost" trolleys
and put them back into their
charging station.
Which areas,
facilities and concessions
are the most popular among
trolley users? Which ones get the
most "clicked" on? And how many of these destinations are actually
reached by the trolley users?
The extracted data provides
answers to all those
questions!
Search bar
Trolley finder
Passenger behaviour
DATA
ANALYTICS
EDITING TOOLS
Points of interest (POI): information about concessions, such as opening hours, or airport and mall facilities, are easily edited to always stay up to date.
The promotion overview is useful to keep an eye on the status of active campaigns and do some quick basic editing.
The full promotion editing page is user-friendly, and allows to quickly create or edit ads: copy, visuals, campaign settings...
