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DATA ANALYTICS

Data collected by our intelligent trolleys, combined with user survey results, provide stakeholders with valuable knowledge about passenger and shopper behaviour.

Getting to know your shoppers

When passengers or shoppers take an intelligent trolley and launch a user session (for example, by scanning their boarding pass), data is collected about their profile, position and behaviour.

In addition, user surveys can be set up by airports, malls, concessions, brands or advertisers, and are displayed on the touchscreen tablet (they can't be missed!).

We provide our clients with a user-friendly administration platform from which they can access the trolley data analytics and manage their surveys.

By gaining detailed insights into the trolley users' behaviour, airports and malls have a unique opportunity to improve their facilities and services, and offer their guests a personalised travel or shopping experience.

Trolley Data

The trolleys collect passenger data: profile, position, behaviour

User Surveys

One-on-one surveys provide deeper trolley user  knowledge 

Passenger profiles

The chart examples shown are based on data extracted from our intelligent trolleys in a North American airport.

Extracted trolley data: trolley user age group
Extracted trolley data: trolley user gender
Extracted trolley data: trolley user purpose of travel

Travel purpose

114

user sessions

per day (>10 min)

=15.500 passengers, as approximately 2 PAX on average share a trolley

35 min

Average user session length

Trolley user numbers

The figures shown are based on data extracted in a Northern European airport with circa 30 trolleys in use.

1.897

PAX answered a trolley survey

66%

Northern Euro-pean language

=25% of total user sessions

34%

English

=percentage of user sessions started in this language

Navigation & Interaction

The figures shown are based on data extracted in a Middle Eastern airport.

Additional data collected: a list of keywords searched for, the number of PAX who activated the route to

a point of interest (POI), the number of PAX who arrived at destination.

69%

of the PAX used the screen to find their gate

39%

of PAX used the screen to find a commercial POI

5

Searches were made per 100 user sessions

How do you like using the intelligent trolley?

Passenger Satisfaction
4,82 /5

The data shown was collected through a trolley user survey conducted in a North American airport.

How easy was it to find your way in the airport using the map on the trolley screen?

4,75 /5

How helpful do you find the features on the trolley’s interactive screen?

4,75 /5

Would you take an Intelligent Trolley next time you visit our airport?

Trolley user satisfaction: would you use the trolley again?
Commercial effect

The charts shown are based on data collected through an intelligent trolley user survey conducted in a Western European airport (charts 1 and 2) and in a Middle Eastern airport (chart 3).

Additional data collected: a list of all commercial POIs with the number of PAX having clicked "show route" to each of them and having arrived at destination.

Did you buy anything in the terminal today?

Extracted trolley data: Commercial effect - Buy anything

1

2

Did any of the adverts on the trolley screen make you buy anything?

Extracted trolley data: Commercial effect - Adverts made you buy

3

Which type of services/products did the adverts make you buy?

Extracted trolley data: Commercial effect - Type of products

3,1

pop-up banners shown per user session

24%

of users click

on one banner (show route)

11,6

"My Deals" banners shown per user session

10%

of users reach a commercial POI after show route

Promotions and brand ads

The figures shown are based on data extracted from trolleys in a Northern European airport.

Additional analytics available: number of views, clicks and arrivals for each "My Deals" promotion, pop-up banner and pause screen brand advertising.

+30%

avg. basket size

of an intelligent trolley user

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