BUSINESS FEATURES
Our intelligent trolleys' screen app offers businesses options to easily manage promotion and advertising campaigns while keeping track of all relevant data analytics.
A unique one-on-one
media platform
Out-of-Home meets Digital Display
Our intelligent trolleys' interactive tablet is an industry-first one-on-one communication platform between the airports, malls, concessions, brands or advertisers and their visitors/ customers.
For example, an average user session of over 30 minutes in airports is a unique and valuable opportunity to send personalised advertising, promotions or information to the passengers. Moreover, if up to 10% of all passengers use an intelligent trolley, almost ALL passengers see content on the trolley screens during their time in the airport, even those not using a trolley.
Persistent airport-wide coverage & insight
Data collected by the trolleys add clarity and insight to communication campaigns:
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Campaign reporting updated daily to show delivery by language, destination, airline, class of travel, where in airport and time of delivery by hour, day, week, month
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Conversion reporting for “GO” button to airport outlets or campaign QR codes; dwell-time reporting by outlet
Why choose
our solution?
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Compelling business case
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Boosted passenger satisfaction
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+30% non-aero revenue
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Personalised ads
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Intelligent heat mapping
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Real-time user surveys
Promotions
On the trolley
screen, the "My deals"
promotion wheel shows
exclusive bargains in retail and
F&B concessions. The shortest
route to a concession can
be displayed on the
airport/mall map.
Triggered deals
Pop-up promotions
are displayed when a trolley
user steps into an (invisible)
trigger zone, near the entrance
of a shop, for example. This
is a great way to catch
a shopper's attention
near a salespoint.
When a trolley
tablet has been inactive
for a few minutes, a full-page
ad (static image or video) is
displayed, allowing airports,
malls, concessions or brands
to conduct eye-catching communication campaigns.
Advertisers
will soon be able to
sponsor our trolleys and
run high-impact branding or promotional campaigns
over a longer period of time.
More information is
on the way.
We offer
creative options to
visually highlight a location
(shop, pop-up salespoint...)
on the airport or mall map
through 3D animations
that will catch trolley
users' attention.
Branding
Sponsorship
Animated visuals
ADVERTISING
& PROMOTIONS
Promotion performances
Companies
can easily keep an
eye on their advertising
and promotional campaign
performances (impressions,
engagement, etc.).
Heatmap
The heatmap
tracks trolley users'
position. In an airport,
the heatmap data can be
combined with passengers'
boarding pass information (destination...) and
shoppingbehaviour.
Accessing
the list of keyword
searches made by trolley
users can help companies
improve their commercial
offer and the way they
communicate.
This feature
makes it possible to
(almost) effortlessly find
inactive trolleys across the
airport or mall, to bring
them back to their
charging station.
Find out which
areas of the airport or
mall the trolley users visit,
when, how often, and which
trigger event/action brought
them there (for example, was
it an ad on the trolley
tablet? Etc.).
Search bar
Trolley finder
Passenger behaviour
ADMIN PANEL EDITING TOOLS
Points of interest (POI): information about concessions, such as the opening hours, are easy to update.
The ad overview is useful to keep an eye on the status of active campaigns and do some quick basic editing.
The editing panel is user-friendly, and allows to quickly create or edit ads: copy, visuals, campaign settings...
