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Duty-free shop at Paris Charles de Gaulle airport

BUSINESS FEATURES

Our intelligent trolleys' screen app offers businesses options to easily manage promotion and advertising campaigns while keeping track of all relevant data analytics. 

A unique one-on-one
media platform

Out-of-Home meets Digital Display

Our intelligent trolleys' interactive tablet is an industry-first one-on-one communication platform between the airports, malls, concessions, brands or advertisers and their visitors/ customers.

In an airport, the average 30-minute user session gives airports a unique and valuable opportunity to send personalised information, advertising, and promotions to the passengers. Moreover, if up to 10% of all passengers use an intelligent trolley, almost ALL passengers (even those not using a trolley) will view some content on a trolley screen during their time in the airport.

Persistent airport-wide coverage & insight

Data collected by the trolleys add clarity and insight to communication campaigns:

  • Campaign reporting updated daily to show delivery by language, destination, airline, class of travel, location within the airport, and time of delivery (by hour, day, week, month)

  • Conversion reporting for “GO” button to airport outlets or campaign QR codes; dwell-time reporting by outlet

Why choose
our solution?

  • Compelling business case

  • Boosted passenger satisfaction

  • +30% non-aero revenue

  • Personalised ads

  • Intelligent heat mapping

  • Real-time user surveys

Promotions

Promotion carousel on the intelligent trolley screen
Promotion carousel on the intelligent trolley screen (alt. image)

On the trolley

screen, the "My deals"

promotion carousel shows

exclusive bargains in retail and

F&B concessions. The

shortest route to get there

can be displayed on the 

airport/mall map.

Triggered deals

Triggered promotion on the intelligent trolley screen
Triggered promotion on the intelligent trolley screen (alt. image)

Pop-up promotions

are displayed when a trolley

user steps into an (invisible)

trigger zone, near the entrance

of a shop, for example. This

is a great way to catch

a shopper's attention

near a salespoint.

Full-page pause ad on the intelligent trolley screen
Full-page pause ad on the intelligent trolley screen (alt. image)

When a trolley

tablet has been inactive

for a certain time, a full-page

ad (static image or video) is

displayed, allowing airports,

malls, concessions or brands

to conduct eye-catching communication campaigns.

Coming soon image
Coming soon image (alt. version)

Advertisers

will soon be able to

sponsor our trolleys and

run high-impact branding or promotional campaigns

over a longer period of time.

More information is

on the way.

Animated icon on the intelligent trolley screen
Animated icon on the intelligent trolley screen (alt. image)

We offer

creative options to

visually highlight a location

(shop, pop-up salespoint...)

on the airport or mall map

through 3D animations

that will catch trolley

users' attention.

Branding

Sponsorship

Animated visuals

ADVERTISING
& PROMOTIONS

Promotion performances

Promotion overview on the intelligent trolley admin panel
Promotion overview on the intelligent trolley admin panel  (alt. image)

Companies

can easily keep an

eye on their advertising

and promotional campaign

performances (impressions,

engagement, etc.).

Heatmap

Heatmap example from our intelligent trolley admin panel
Heatmap example from our intelligent trolley admin panel (alt. image)

The heatmap

tracks trolley users'

position. In an airport,

the heatmap data can be

combined with passengers' 

boarding pass information (destination...) and

shopping behaviour.

Search results page on our intelligent trolley admin panel
Search results page on our intelligent trolley admin panel (alt. image)

Accessing

the list of keyword

searches made by trolley

users can help companies

improve their commercial

offer and the way they

communicate.

Trolley finder function on our intelligent trolley admin panel
Trolley finder function on our intelligent trolley admin panel (alt. image)

This feature

makes it possible to

(almost) effortlessly find

inactive trolleys across the

airport or mall, to bring

them back to their

charging station.

POIs (points of interest) data analytics overview on the intelligent trolley admin panel
POIs (points of interest) data analytics overview on the intelligent trolley admin panel (alt. image)

Find out which

areas of the airport or

mall the trolley users visit,

when, how often, and which

trigger event/action brought

them there (for example, was

it an ad on the trolley

tablet? Etc.).

Search bar

Trolley finder

Passenger behaviour

ADMIN PANEL EDITING TOOLS

Points of interest (POI): information about concessions, such as the opening hours, are easy to update.

Oslo airport POIs (Points of interest) on the intelligent trolley admin panel

The ad overview is useful to keep an eye on the status of active campaigns and do some quick basic editing.

Oslo airport promotion overview on the intelligent trolley admin panel

The editing panel is user-friendly, and allows to quickly create or edit ads: copy, visuals, campaign settings...

Oslo airport promotion analytics on the intelligent trolley admin panel
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