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  • Writer's pictureThe ITS team

Interview: Talking partnership, data and new consumer audiences with Intelligent Track Systems

The Moodie Davitt Report article by Dermot Davitt

21 June 2023

"DENMARK/INTERNATIONAL. Danish company Intelligent Track Systems (ITS), in collaboration with Blueprint, is maintaining an ambitious roll-out programme for its ‘smart’ shopping trolleys, with the number of airport partners expected to reach 15 by the end of this year.

That’s according to Managing Director Morten Pankoke, speaking to The Moodie Davitt Report about the opportunity for airports, concessionaires and brand owners that the trolleys represent for consumer marketing, sales and data gathering.

As reported, ITS trolleys give users information on access routes, departure times, departure gates, product promotions, tax free shopping guidelines and other relevant airport information in their preferred language. They also provide heat mapping data that can be used by airports and concessionaires. [...]"

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